Watching Jamie Oliver on TV last night I once again was appalled by the amount of olive oil he uses in every dish. It came to me this morning why he does it. It's obviously all down to his name. Chefs use their name as some sort of subliminal message to promote their cooking. Oliver, remove the r and olive hence the olive oil. Gordon Ramsay is the same, lots of lamb based dishes, Ramsay without the say equals ram. Heston Blumenthal, remove the bluth and he's plain mental. It makes one think why David Seaman decided to be a footballer and not a chef!